Friday, 5 October 2012


What is BIM ROI?

Google this and you will find plethora of material on this subject. I was asked this question very recently by a friend of mine whose employer is going through the initial days of researching about BIM and its implications on the business etc. As part of this process he has been asked to submit BIM ROI to the board. Really? I thought we have overcome this hurdle years ago.

As we all know, ROI in general is so subjective that it can be calculated and interpreted in many ways. I am going to look at this from "Level Of Engagement" (LOE), yes! another acronym in BIM world, point of view. In fact, this point of view can relate to any technology investment/implementation.

If you invest money in BIM software and hardware but have 0% LOE at the top management level then what would be your ROI? -VE? Yes.

What if you have 50% LOE at the top management level but 0% LOE at the middle management level? What is your ROI? -VE? Yes.

What if you have 50% LOE at the top and middle management levels but 0% LOE at the ground level? -VE ROI? Yes.

In order to get +VE ROI we need to have increased LOE at all levels, top management/middle management/production staff etc. This is true for each consultant involved at, lets say, "Design BIM".

Now apply this concept to all major consultants involved at "Design-BIM" to get the ideal/collaborative BIM ROI. Will we get +VE integrated BIM ROI if we only have one discipline with 100% LOE and the rest with 0% LOE? Of course No. We can get +VE integrated BIM ROI only if we have all major disciplines involved with increased LOE.  

In addition to this when someone asks about BIM ROI, ask them following questions.

What would be your Return On Inconsistency? -VE?
What would be your Return On Innovative approach? +VE?
What would be your Return On Improvement in efficiency? +VE?
What would be your Return On Integration with other disciplines? +VE? 
What would be your Return On Informed decision making? +VE?

If the answer to all of these questions is YES then tell them that their BIM ROI is going to be +VE. If answer to any of these questions is NO then, well, think twice!

So next time if someone asks you "What is BIM ROI?", tell them it depends on their LOE.

And finally if you want to Remain Open Indefinitely then don't bother doing 'BIM ROI' and just do it. BIM is happening now! Be part of it.

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